The YOU platform was created by behavioral health experts at the intersection of digital technology and student-centered design to provide college students with a personalized, confidential, and comprehensive well-being experience. In order to shed light on YOU's auspicious and expansive capabilities, we illuminated a series of phrases to inspire interest in the new platform. We brought the eclectic and optimistic typography to life through looping animation, a subtle not to YOU's round the clock access, a 24/7 commitment to connecting students to the right well-being resources at the right time.