Cactus is an agency that “grows brands that help people thrive.” Despite the enduring essence of their brand, after 30 years, it was time to refresh their visual identity and give it the attention it deserves. We began by visualizing their brand's mottos and mission statement through illustrated badges, which evolved into a comprehensive overhaul and redesign of their website, as well as the enhancement of their social media art direction, presence, and even apparel.